The Curse of Butt Elmo, and Other Domestic Writings

Over at Slate, I wrestle with the significance of the product-placement of Sesame Street's Elmo on the backside of the Pampers.

Butt Elmo

Thanks to some of the display text, which made it sound like I was on an active quest for logo-free diapers, I keep getting mail from well-meaning readers telling me I can get plain white ones at Costco or Whole Foods, or suggesting I try switching to cloth diapers. Cloth diapers! Because what's really missing from my life is the chance to do a few more loads of laundry. Or I could get a diaper service, keep the reeking cloth diapers around the apartment, and reschedule household life around pickups. Glad you want to help me out, hippies.

The actual point is that I am lazy about diapers; I had to do too much diaper-hunting in Beijing. Now I just want to throw some normal, mass-market diapers in the shopping cart and not think about it. So I don't understand why Proctor & Gamble has to go and shove an Elmo promotion into the middle of this simple transaction.

Meanwhile, the Underparenting column at The Awl (intermittently) continues. Since I last posted here about it, topics have included:

- the misery of child safety seats

- birthday-party preparations

- sleep training and its discontents

- the wrong thing to do with a stroller.

As always, enjoy! Share! Invest in The Awl! No refunds on advice.



Oct 2, 2009, 06:41 AM     parenting · re-monetizing the child · self-promotion · The Awl · Underparenting


Other recent items of interest:
The Curse of Butt Elmo, and Other Domestic Writings
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Harpers Ferry, August 23

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